Wolverine Wellness — Lauren Elyse

Lauren Elyse

Wolverine Wellness
A collection of digital ads & social media posts created for the University of Michigan’s office of health promotion.

Wolverine Wellness play a pivotal role at the University of Michigan, providing health & wellness resources, services, and supplies for students. To connect with the vast student community on campus, Wolverine Wellness needed a social media identity that was bold
and engaging.

[2023]

[Digital] [Social]

Image cut-outs and expressive typography helped to create a dynamic, authentic look for the social media. The primary typeface was Roc Grotsek at various weights, chosen for it’s attention-grabbing characteristics. Maize & Blue were integrated into the color palette to maintain cohesion with the university’s established brand standards.

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