Wick — Lauren Elyse

Lauren Elyse

Wick
Timeless and intricate, the Wick visual
identity gets to the heart of a brand that
values sustainability as much as they do craftsmanship. Wick is a candle brand dedicated to crafting handmade soy
wax candles.

With the launch of its new floral scent
line, Wick sought a packaging identity
that reflects its deep commitment to
handcrafted practices while embodying
the softness and refinement of the
fragrances themselves.

[2024]

[Packaging]

The illustrations draw inspiration from traditional folk papercuttings, where time and care can transform simple materials into ornate designs. Their delicate nature softens the brand’s feel while resembling the composition of candelabras. Paired with a color palette of pinks, greens, and yellows, these elements subtly reference candles, the gentleness of the scents, and the intricate craftsmanship behind Wick’s creations. Together, they establish an elegant visual identity designed to last.

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