Broad Museum — Lauren Elyse

Lauren Elyse

Broad Museum
Identity concept based on silhouetted forms that resemble the unique architecture of the Broad Museum building. Each form is a different perspective of the building, mimicing its illusion of an “ever-changing appearance.”

Silhouettes leave the actual contents of
the museum obscure, inviting in viewers
to find out what is inside.

[2022]

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Broad Museum’s iconic architecture is simplified into an identifiable and clean logo. The use of DaVinci provides a sense of sophistication that contrasts with the approachableness of HMI Sans. A vibrant color palette evokes a feeling of liveliness, paired with a true black for unity.

These elements build an identity that captures the sleek feel of
the contemporary art museum while embodying the museum’s value
of inclusiveness.

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